Mobile advertising can be a bit of a minefield.
Getting your ads out there is one thing, but making sure they’re where you want them to be as well as far away from any inappropriate content can be something entirely different.
Join us as we take a look at both brand safety and brand transparency, as well as what you can do to try and preserve them.
In terms of mobile advertising, transparency means having full visibility of not only where your ads run, but also where they don’t.
Transparency is incredibly important not only for analytical purposes but also the overall wellbeing of your brand – and your peace of mind.
A few other important things to bear in mind when it comes to transparency:
When it comes to mobile advertising, brand safety refers to ensuring that your ads never run near or within inappropriate or highly irrelevant content.
By displaying its ads in the wrong place a brand can seriously tarnish its reputation, for example by having an ad automatically run alongside a news story covering a tragic event, or a during a video promoting a controversial political or cultural view.
Ads being shown in close proximity to irrelevant content can have a similarly negative effect. Relevancy is key to return on investment, and without it your ad network is wasting your ad dollars.
However, there are steps you can take to ensure that your ads never wind up rubbing shoulders with inappropriate content in the first place.
There are a number of things you can do to maintain brand safety in your advertising.
When it comes to ensuring transparency, you need:
Staying on top of the issue of brand safety itself primarily requires the taking of adequate precautionary measures, such as:
When choosing an ad network, it’s important to make sure the one you partner with takes transparency and brand safety as seriously as you do.
You should also ensure that your ad network has a large network of first-party publishers in order to allow for greater control of where your ads run – a far better option than using networks that simply act as intermediaries.
Here at Airpush we strongly believe that upholding brand safety and ensuring full transparency are key to creating long-lasting relationships with our advertisers, and are always working on how we can do this even better.
Courtesy of http://www.airpush.com/how-to-improve-brand-safety-in-mobile-advertising/